To build the largest trade and demonstration center of lighting products, Guzhen is sparing no efforts to plan a marketing platform including both real stores and online stores.
According to the plan, in the next 5 years, Guzhen will open 30 chain stores in China’s major cities to sell Guzhen-made lighting products. At the same time, Guzhen will cooperate with famous e-business websites like Alibaba to set up online flagship stores.
The chain stores, together with the online flagship stores, will co-work to produce a high-end trading platform for enterprises, helping enterprises to participate in international exhibition and sales activities, encouraging quality enterprises to become certified international purchasing providers and in three years to create a national export base of lighting products.
After successfully releasing the price index of Guzhen-made lighting products, Guzhen will make further efforts to optimize the system to make the price index more authoritative and influential so as to establish Guzhen’s dominant position in China’s lighting industry.