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Hundreds of guests and business representatives from home and abroad attended the Zhongshan Guzhen Cultural Exchange Festival held on December 18.

The event attracted more than 100 countries from around the world. Through popular shop exhibitions, roadside exhibitions, influencer marketing, and other activities, the event displayed enterprise culture, specialty products, and cross-border services in a multi-faceted manner, sparing no effort to build an overseas e-commerce zone in Guzhen Town.

In addition, the Lighting Capital Cross-border E-commerce Alliance was unveiled. It will utilize Guzhen's unique advantages in the lighting industry, intellectual property protection and cross-border e-commerce to accelerate the construction of the Zhongshan Cross-border E-commerce Pilot Zone, improve the services in cross-border e-commerce, and promote the new formats and new development of cross-border e-commerce in Guzhen.

After more than 30 years of development, Zhongshan has formed a lighting industrial cluster that takes Guzhen Town as its center and covers 3 surrounding cities and 11 towns and districts. Its products are exported to more than 130 countries and regions worldwide.