The 2020 China Online Celebrities Specialty Food Promotion Festival (Zhongshan Station) was held on April 19, with nearly 100 online celebrities promoting Zhongshan specialty foods on live streaming platforms.
The three-hour event attracted more than 520,000 viewers, with 2.16 million views and more than 1.5 million yuan in sales.
At the festival, nearly 100 live streamers were arranged in different booths. In front of each streamer was a product display stand, on which a variety of Zhongshan specialty delicacies such as dried pork, Chinese sausage, rice dumplings warped with Pandon leaves, Tuwei Rose wine, etc were placed.
In addition to news platforms such as Zhongshan Daily, Taobao, Tik Tok and many self-media platforms were also invited to promote the event and expand its influence through various network channels.
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